About Us

Our Story: From Paris to the UK – A Journey of Passion and Growth

Amoure was born out of a dream in the heart of Paris. The city of love, art, and fashion has always been a source of inspiration for us. We envisioned a brand that blended the timeless elegance of Parisian style with the modern, empowered spirit of women everywhere. What started as a small project—creating high-quality, stylish clothing that reflected both sophistication and individuality—quickly blossomed into something much bigger.

As we grew, so did our ambitions. We wanted to reach more women, share our love for fashion, and create a community that could truly relate to the essence of our designs. That’s when we realized we could go even further. To expand our reach and connect with more fashion lovers, we made the bold decision to move our operations to the UK—a country known for its diverse and dynamic fashion scene.

The move to the UK has been a transformative step for Amoure. It opened up new opportunities, allowed us to tap into a vibrant market, and helped us grow both as a brand and a community. Today, we’re proud to be a part of the UK fashion landscape, while still staying true to our roots in Paris.

Now, Amoure is not just about creating clothing. It’s about empowering women, celebrating diversity, and embracing the beauty of individuality. Our clothing is made with love and care, combining Parisian craftsmanship with a contemporary edge. And we’re not just making clothes—we’re telling stories, creating moments, and building a movement.

From our beginnings in Paris to now being part of the UK's thriving fashion world, we’ve come a long way. And we’re just getting started. With every new collection, every new piece, and every new customer, we continue to grow, evolve, and redefine what it means to wear Amoure.

We’re excited for what the future holds, and we’re thrilled to have you with us on this incredible journey.